Detroit’s creative production agency.
Shows, shoots, activations, campaigns, and content for brands, artists, teams, and institutions. One Detroit crew produces it end to end, casts and coordinates the people who make it, and delivers on the date we agreed.
Detroit Pistons · Nike · Adidas · Supreme · Prada · Porsche · Foot Locker · Cheez-It · Wu-Tang · Grailed · Heliot Emil · The City of Detroit · Pensole Lewis College · Charles H. Wright Museum · Eastern Market · Puffer Reds · Alpinestars Reserve · TBT · Hellonhood · Peerspace
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Detroit Pistons · Nike · Adidas · Supreme · Prada · Porsche · Foot Locker · Cheez-It · Wu-Tang · Grailed · Heliot Emil · The City of Detroit · Pensole Lewis College · Charles H. Wright Museum · Eastern Market · Puffer Reds · Alpinestars Reserve · TBT · Hellonhood · Peerspace ·
What we do
Runway shows, launches, and brand activations, managed end to end.
Events
Studio
Golden Hour Lofts, 1610 Clay St. Rent it, learn in it, shoot in it.
Runway, editorial, and commercial casting, in partnership with BuzzFiles.
Brands
Campaigns, lookbooks, video, and brand development with a Detroit point of view.
Casting
Subconscious
An immersive fashion experience, told in four acts, produced every August with BuzzFiles. It grew from a first show in 2024 to a full house at The Icon in 2026, the first fashion show ever staged there, entirely by word of mouth. No paid media, ever.
“The pacing, music, styling, models, venue, and production all worked together to make the show feel like a story.” Layla McMurtrie, Midbrow, on Subconscious P3
Companies we’ve worked with
Adidas · Alpinestars Reserve · Barabus · BFF · Black Caucus Foundation · BuzzFiles · CC · Charles H. Wright Museum · Cheez-It · The City of Detroit · Design Core Detroit · Detroit Pistons · Dimaggio Exquisite Jewelry · Eastern Market · Everything Weird · Foot Locker · Grailed · Heliot Emil · Hellonhood · League Life · LGA · Martkd · Mercer and Prince · Niche Elite · Nike · Novella Paghera PR · Noxid · Peerspace · Pensole Lewis College · Porsche · Prada · Puffer Reds · Rare Bandy · Redrum · The Riverside · Sean Anderson Foundation · Seydehwon · Shumake Studios · Supreme · TBT, The Basketball Tournament · Too Easy · Wealth Garden · Wu-Tang
Detroit first. Community over ad spend. Production you can feel.
We cast, crew, and shoot here, and we put the names in the credits. Three years of Subconscious grew on word of mouth alone, and we bring that same audience to the brands we work with. Every project is a fixed scope, clear dates, and a person on the other end of every email.
Creators we work with
Photographer, Atlanta · @instagram
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Stylist, Los Angeles · @instagram
Designer, Detroit · @instagram
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Model, Detroit · @instagram
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Let’s make something in Detroit.
Brands, casting, events, or the studio. Tell us what you are making and when, and a person will reply within two business days.